Graphic Design

A branding sampling…

Below are branding examples that I either concepted for agency clients or freelanced. To get an expanded sense of my design aesthetic, take a look at my photography—that’s where I’ve recently been able to let my creative side reign.

 
Lind-Exco logo concept #1
 
Lind-Exco logo concept #2
 
Lind-Exco logo concept #3
 
 

Logo concepts for a local construction company. They had a few prior iterations over the years and wanted a more modern redesign. They wanted to keep their existing company colors and have a logo mark that would be easily recognized on everything from business cards to safety vests and excavators.

 

 
Library logo concept #1
 
Library logo concept #2
 
Library logo concept #3
 
 

Logo design concepts for the Rapid City Public Library. I like to use a company’s letter shapes to make icon-like logos—a clear, recognizable mark that’s easy to reproduce across any medium.

 

 
Law firm logo concept #1
Law firm logo concept #2
 
 

Logo concepts for a local law firm. They were looking for something timeless and asked to see designs that incorporated classical Greek columns or weaves.

 

 
Spear 6 Cattle Company logo
 
 

This was a freelance project. They wanted a simple black and white logo that clearly displayed their cattle brand and was easily adapted for embroidery.

 

 
Jaima Slaney Lee logo
 
Jaima Slaney Lee business card
 
 

My photography logo and business card. My initials themselves have an ambigram-like quality and I played off that. I also wanted my logo mark to be very symbol-like. It easily maintains it’s shape when scaled down small for social media or photo print watermarks.